Our Story
Confidence should never hurt.
Flaurielle was created from a simple belief: women deserve a smoother, gentler way to care for their most delicate areas – without cuts, bumps, or the sting of a wax strip.
For years, we rotated between razors, waxing appointments, and awkward tools that were never really designed for sensitive skin. Bikini lines were an afterthought. Irritation, redness, and ingrown hairs felt “normal.”
We didn’t agree. So we decided to build something better.
From Everyday Frustration to a Better Ritual
Flaurielle began with one core question:
“What if hair removal felt more like a self-care ritual than a chore?”
We talked to women who were tired of:
Razor burn after every shower
Painful waxes and expensive salon visits
Feeling nervous about trimming their bikini line or underarms
Hiding irritation and bumps in swimsuits or lingerie
Those conversations shaped the very first Flaurielle trimmer – a tool created specifically for sensitive areas, designed to be gentle enough for daily use and intuitive enough to use at home, in your own time.
Designed for Modern Women
Today’s woman travels, works, works out, and does a million things – often in one day. Your personal care routine needs to keep up, not slow you down.
That’s why Flaurielle products are:
Close yet gentle – engineered to trim hair smoothly while respecting the skin’s surface.
Safe for sensitive skin – designed with delicate areas like the bikini line and underarms in mind.
Practical for real life – cordless, USB-C rechargeable, shower-friendly, and compact enough to slip into a carry-on or gym bag.
Quiet and discreet – so you can use them whenever it fits your schedule, not a salon’s.
Each detail, from the soft-touch finishes to the travel-ready sizing, is meant to make grooming feel effortless and elevated.
Beauty That Feels Like You
We believe “smooth” should never mean angry, red, or uncomfortable skin.
Flaurielle is about:
Comfort – tools that work with your skin, not against it.
Confidence – feeling good in your bikini, your favorite dress, or just your own pajamas at home.
Soft luxury – a spa-inspired look and feel, designed to live beautifully on your vanity, not hidden in a drawer.
Self-care isn’t a one-time glow-up. It’s the small, quiet rituals that make you feel put-together and at ease in your own body.
Our Promise
We’re committed to creating thoughtful, high-quality grooming essentials that respect your skin, your time, and your lifestyle.
If it’s not gentle, we don’t make it.
If it doesn’t simplify your routine, we redesign it.
If you’re not in love with your results, we want to hear from you.
Flaurielle is more than a trimmer – it’s a new standard for intimate care: soft, modern, and made for you.
